You may be surprised to learn that a good portion of your website visitors leave your site without making a purchase, but it’s not necessarily because they’ve decided not to buy something from you. Beasley Digital will use various retargeting strategies to deliver relevant messaging to consumers who have already shown an interest in your brand. Retargeting provides you with an opportunity to reconnect with people who have a higher likelihood of returning to your website and making a purchase.
Find out how some other businesses boosted their online sales with Beasley Digital’s help below.
Search / Keyword Retargeting
CUSTOM FURNITURE STORE CONVERTS BIG
A furniture store was looking to drive specific action on their website, reach more of their target audience and increase their CTR. They enlisted the help of Beasley Media Group to utilize new geo-fencing technology and several other tactics with the goal of achieving a .1% CTR.
The advertiser identified the key locations to reach their target audience, focusing on nearby competitor stores. The Beasley team then developed a comprehensive strategy of geo-fencing to target those locations, combined with search retargeting at the keyword level, category contextual targeting and site retargeting to increase reach to the relevant audience. The Beasley team and our multivariate algorithms worked to further optimize the campaign and drive up the CTR mid-flight by adding keywords and category contextual elements, blacklisting poorly performing domains, and introducing mobile-optimized creative.
Search / Keyword Retargeting
Category Contextual Retargeting
ONLINE BANK DRIVES SAVINGS ACCOUNT APPLICATIONS
An online bank was looking to increase applications for new savings accounts through their website. They enlisted the help of Beasley Media Group to run a programmatic campaign based on unstructured data to reach their target audience, drive web traffic and boost savings account applications. The primary goal was to achieve a $250 CPA (Cost Per Action), with the action defined as a click-through or view-through visit resulting in a completed savings account application. The advertiser also wanted to maximize the deposit-to-cost ratio, which reflects the amount of money deposited into newly opened accounts.
Beasley Media Group developed a comprehensive strategy of search retargeting and category contextual targeting to reach users with interest in signing up for a savings account online. The campaign featured custom keyword lists under different categories of banking terms – such as Savings, Money Market Accounts, General Banking, and Personal Finance – and utilized both display and mobile creatives. After campaign launch, Beasley Media Group and our multivariate algorithms worked to continuously optimize keywords and drive down the CPA. Enhancements included shifting budget to the top-performing keyword buckets, adjusting bid amounts, and blacklisting domains. Additionally, the advertiser tracked the deposit-to-cost ratio on the back end. They shared this information with Beasley and the team was able to manually optimize the campaign to the placements that showed the highest deposit amounts.
Through continuous optimizations, the CPA improved week-over-week throughout the campaign duration.
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