Website traffic plays an integral role in generating revenue, but not all traffic is created equally. Increasing real website traffic can lead to more conversions, while non-human or ‘bot’ traffic can negatively impact your business objectives. We have the right combination of marketing solutions to drive legitimate traffic to your website.
Check out which solutions Beasley Digital has helped other businesses use to drive on-site traffic below.
Category Contextual Targeting
GROCERY STORE PRODUCES CONVERSIONS
A regional grocer was looking to win business away from competitor brands and increase traffic into its stores. They enlisted the help of Beasley Media Group to utilize new geo-fencing with conversion zone technology and other targeting tactics to more precisely reach their intended audience, drive up CTR and track offline conversions.
The team developed a comprehensive strategy of geo-fencing with conversion zones to target competitor locations and track offline visits to their own stores. The campaign also featured search retargeting, category contextual targeting, geo-optimization and pre-roll video elements to reach the advertiser’s intended audience.
Campaign CTR Result
Search / Keyword Retargeting
Category Contextual Retargeting
CHIROPRACTOR BRINGS PATIENTS THROUGH THE DOOR
A local chiropractor’s office was looking to raise awareness and increase visits to the practice’s website and physical location. They enlisted the help of Beasley Media Group to utilize geo-fencing and other programmatic tactics to reach individuals suffering from back pain.
The Beasley team and the advertiser developed a strategy of search/keyword retargeting and category contextual targeting to reach individuals in the area searching for and reading content on the web about back pain, injuries, and nearby chiropractors. The team built geo-fences around local hospitals and health clinics, as well as body shops and collision centers to target people who were suffering from whiplash with targeted creative.
Over the month-long duration of the campaign, Beasley Media Group
delivered a .21% CTR.
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