Business Objective

Attract New
Customers

Our strategies help advertisers attract new customers. Learn more below: 

Don’t get discouraged, new customers are out there! We’ll help you attract and reel them in like a fish on a line. Just like fishing, attracting new customers is a matter of knowing which bait to use, and where and when to cast your line – so you can catch their attention and reel ‘em in.

Find out about how it went for some other businesses that worked with Beasley Digital to attract new customers below.

Categories

Health & Fitness

Solutions

Search / Keyword Retargeting
Site Retargeting
Geo-fencing

 

FITNESS GYM EARNS LOW CPA WITH GEO-FENCING

Overview

A fitness gym was looking to run an advertising campaign in a major metropolitan area targeting a primarily female audience and promoting unique gym features. They enlisted the help of Beasley Media Group to utilize new geo-fencing technology and other programmatic tactics to more precisely reach their audience and achieve a low CPA.

Solution

The Beasley team and the advertiser developed a comprehensive strategy of geo-fencing, search/keyword retargeting, site retargeting. The advertiser selected key sites to reach their audience, focusing on competitor gyms, and Beasley Media Group drew geo-fences around each location. With quick learning from the campaign launch, Beasley and our multivariate algorithms made mid-flight optimizations to improve performance, including blacklisting domains, implementing dayparting, adjusting pacing, and tweaking the frequency cap.

Through multiple tactics and optimizations Beasley Media Group was able to deliver a CPA of $33.08 over the eight-month campaign

Categories

Insurance

Solutions

Search / Keyword Retargeting
Category Contextual Retargeting
Geo-fencing
Mobile Geo-optimization

INSURANCE COMPANY PROTECTS SUCCESS

Overview

An insurance company was trying to drive new business both online and in store and was having difficulty raising awareness among the target audience. They enlisted the help of Beasley Media Group to reach the new target audience online and drive in store volume.

Solution

The Beasley digital team developed a comprehensive strategy to reach the highly targeted group of customers online and drive traffic. Search/Keyword Retargeting and Category Contextual Targeting were key in enabling this advertiser to reach new customers as well as competitors’ customers and serve customized ads based on where the customers were in the buying cycle. Beasley Media Group’s multivariate optimization algorithm combined with human optimizations helped drive up the CTR while staying within the desired geographic locations.

Through multiple tactics and optimizations the Beasley digital team was able to achieve a CTR of .20% which doubled the company’s goal of .10%

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