AUTO DEALERSHIP DRIVES CTR AND AWARENESS
An auto dealership was looking to build brand awareness among its target market, advertise a sales promotion and increase CTR. They enlisted the help of Beasley Media Group to utilize new geo-fencing technology and several other programmatic advertising tactics with the goal of achieving a CTR of .1%
Beasley Media Group and the advertiser developed a comprehensive strategy of geo-fencing, keyword search retargeting, category contextual targeting and mobile geo-optimization. The client identified several key locations to reach their target audience, such as competitor dealerships, and the Beasley Media Group team built geo-fences to target individuals who visited those locations. After campaign launch, Beasley Media Group and our multivariate algorithms worked to further optimize the campaign mid-flight by shifting budgets to the highest performing keywords and geo-fences, adjusting the frequency cap and blacklisting domains.