Business Objective

BOOST SOCIAL
REACH

Over the years, organic distribution of social media posts has declined. For example, only two to five percent of your Facebook following see your organic page posts in their newsfeed. Beasley Digital’s unique social media offerings provide a variety of options and benefits to help boost your reach and engagement.

Categories

Events & Entertainment

Solutions

Search / Keyword Retargeting
Category Contextual Retargeting
Geo-fencing
Video
Social Media Advertising

Artist sells out concert in two weeks

Overview

An artist was struggling to sell tickets to their concert and had seen little response from their other forms advertising. With over half the tickets available and only two weeks until the show, the artist enlisted the help of Beasley Media Group to utilize targeted display tactics with static and video ads as well as social media to help drive attendance and online ticket sales.

Solution

Beasley Media Group developed a blend of search/keyword retargeting, category contextual retargeting, geo-fencing breweries and hookah lounges and social media to effectively reach the target audience within the defined geo-target. After campaign launch, Beasley Media Group and our multivariate algorithms worked to further improve the campaign mid-flight by adding and removing keywords and filtering web domains.

.15%

Display Campaign CTR

250

Social Post Engagements

175,607

Total Impressions

Categories

Retail

Solutions

Addressable Geofencing
Keyword Targeting
Pre-roll Video
OTT
Site Retargeting
Social Media

Plymouth Quarries sees a rise in new clients

Overview

A local retailor selling home improvement supplies was looking to promote their products to homeowners, contractors and architects

Solution

Beasley executed a custom video series and then distributed it utilizing in-banner video, pre-roll video, OTT, social media, and Beasley sites. We used our addressable geofencing product to specifically reach homeowners & separately homeowners with pools because that was identified as an important target for the advertiser. We helped the client set up Google Analytics for increase web traffic tracking analytics and we saw a 22% IBV CTR, 100% OTT completion rates, 2.6% Social Media CTR. The advertiser saw a rise in email inquiries, phone calls and noted that these are NEW clients, not people he’s done business with

22%

IBV CTR

100%

OTT Completion Rates

2.6%

Social Media CTR

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