Business Objective
BOOST SOCIAL
REACH
Over the years, organic distribution of social media posts has declined. For example, only two to five percent of your Facebook following see your organic page posts in their newsfeed. Beasley Digital’s unique social media offerings provide a variety of options and benefits to help boost your reach and engagement.
Categories
Events & Entertainment
Solutions
Search / Keyword Retargeting
Category Contextual Retargeting
Geo-fencing
Video
Social Media Advertising
Artist sells out concert in two weeks
Overview
An artist was struggling to sell tickets to their concert and had seen little response from their other forms advertising. With over half the tickets available and only two weeks until the show, the artist enlisted the help of Beasley Media Group to utilize targeted display tactics with static and video ads as well as social media to help drive attendance and online ticket sales.
Solution
Beasley Media Group developed a blend of search/keyword retargeting, category contextual retargeting, geo-fencing breweries and hookah lounges and social media to effectively reach the target audience within the defined geo-target. After campaign launch, Beasley Media Group and our multivariate algorithms worked to further improve the campaign mid-flight by adding and removing keywords and filtering web domains.
.15%
Display Campaign CTR
250
Social Post Engagements
175,607
Total Impressions
Categories
Retail
Solutions
Addressable Geofencing
Keyword Targeting
Pre-roll Video
OTT
Site Retargeting
Social Media
Plymouth Quarries sees a rise in new clients
Overview
A local retailor selling home improvement supplies was looking to promote their products to homeowners, contractors and architects
Solution
Beasley executed a custom video series and then distributed it utilizing in-banner video, pre-roll video, OTT, social media, and Beasley sites. We used our addressable geofencing product to specifically reach homeowners & separately homeowners with pools because that was identified as an important target for the advertiser. We helped the client set up Google Analytics for increase web traffic tracking analytics and we saw a 22% IBV CTR, 100% OTT completion rates, 2.6% Social Media CTR. The advertiser saw a rise in email inquiries, phone calls and noted that these are NEW clients, not people he’s done business with
22%
IBV CTR
100%
OTT Completion Rates
2.6%
Social Media CTR
