Business Objective

Build Brand Awareness

Getting your name out there is crucial to building a thriving business. We put your business in front of as many eyes and ears as possible. Our multiple solutions and strategies will help your business make and leave a great impression.

Categories

Automotive

Solutions

Geo-fencing

Search / Keyword Retargeting

Category Contextual Targeting

Mobile Geo-optimization

 

AUTO DEALERSHIP DRIVES CTR AND AWARENESS

Overview

An auto dealership was looking to build brand awareness among its target market, advertise a sales promotion and increase CTR. They enlisted the help of Beasley Media Group to utilize new geo-fencing technology and several other programmatic advertising tactics with the goal of achieving a CTR of .1%

Solution

Beasley Media Group and the advertiser developed a comprehensive strategy of geo-fencing, keyword search retargeting, category contextual targeting and mobile geo-optimization. The client identified several key locations to reach their target audience, such as competitor dealerships, and the Beasley Media Group team built geo-fences to target individuals who visited those locations. After campaign launch, Beasley Media Group and our multivariate algorithms worked to further optimize the campaign mid-flight by shifting budgets to the highest performing keywords and geo-fences, adjusting the frequency cap and blacklisting domains.

2x+

Campaign Goal

.1%

CTR Campaign Goal

.21%

CTR Campaign Result

Categories

Travel & Tourism

Solutions

Search / Keyword Retargeting
Mobile Geo-optimization

HOTEL PROPERTY TARGETS TRAVELERS

Overview

A hotel property in a popular tourist destination city was looking to increase awareness among their relevant audience and drive up their programmatic advertising performance. They enlisted the help of Beasley Media Group to precisely target consumers interested in travel to their location.

Solution

The Beasley team developed a comprehensive strategy of search retargeting at the keyword level, site retargeting and mobile geo-optimization. With quick learning from the campaign launch, Beasley Media Group and our multivariate algorithms optimized keywords, blacklisted specific domains to more precisely target customers, and adjusted the frequency cap and pacing to maximize budget. We also shifted budget to higher performing areas and swapped creative to keep the advertisements relevant through changing seasons.

3x+

Client Goal

.08-.1%

Campaign Goal

.33%

CTR Campaign Result

Categories

Mortgage

Solutions

On-air Advertising
Pre-roll Video
Social Media

Premier Mortgage Lending Maximizes Brand Exposure

Overview

A local Mortgage Company was looking to align their brand with Boston Sports in a cost effective way. Team Partnerships can cost huge dollars but with our local station’s tiered sports marketing solutions, Beasley was able to create a program that gave the advertiser the exposure they were seeking, while maximizing their dollar.

Solution

Combined with an on-air campaign, Beasley’s in-house video team shot and produced a custom video for the client and pushed it out across our co-branded social channels, site pre-roll and in-banner video. We included site takeovers with the local station and where they are able to own all banner placements on our site for a full 24 hours. By reaching consumers as they absorb live and local sports content on-air and online the customer was  able to reach hundreds of thousands of sports fans, promote their brand image, and drive thousands of users directly to their website to make the final conversion of doing business with the advertiser.

The customer was able to reach hundreds of thousands of sports fans—and drive thousands of users directly to their website to make the final conversion.