In this e-book you will learn:

• Ten tips every business owner should follow to ensure the highest-performing digital advertising 

• The seven steps to determine the proper digital advertising budget (the included worksheet makes it easy!) 
• Which targeting options exist for digital advertising, and why “too much targeting” can be a problem 
• Why testing and measurement are so important for digital advertising 
• Where you can find out even more to help your digital advertising be successful