Business Objective

Promote Something New

Whether you’re launching a new product or selling tickets to an upcoming event, you’ll need to create interest and buzz. We can help! Compelling Rich Media ads, Homepage Takeovers, and more will captivate your target audience – resulting in the success of your product launch or event.

Categories

Home Improvement

Solutions

Search / Keyword Retargeting
Keyword Contextual Retargeting
Site Retargeting
Video
Social Media Advertising

 

HOME IMPROVEMENT GOODS COMPANY SHATTERS CTR GOALS

Overview

A home improvement goods provider specializing in windows, doors and siding was looking to improve their online advertising performance and promote a limited-time sale. They enlisted the help of Beasley Media Group to more precisely reach their target audience based on intent data with a goal of achieving a CTR of at least .1%.

Solution

The Beasley team and the advertiser developed a strategy of search retargeting, keyword contextual targeting and site retargeting to reach users who had indicated interest in new windows. With quick learning from the campaign launch, Beasley and our multivariate algorithms were able to continually optimize the campaign mid-flight. The team adjusted bids to prioritize the highest performing keywords, removed poorly performing keywords, and blacklisted underserving domains. Through multiple tactics and optimizations, Beasley Media Group achieved a CTR of .21%, more than doubling the initial campaign goal.

2X+

Client’s Goal

.21%

Campaign CTR

Categories

Health

Solutions

Search / Keyword Retargeting
Category Contextual Retargeting
Geo-fencing
Mobile Geo-optimization

Eye Care Provider targets online eyewear buyers with success

Overview

A regional eye care provider was looking to promote a discount offer for glasses and contacts with a localized programmatic advertising campaign. They enlisted the help of Beasley Media Group to utilize new geo-fencing technology and several other tactics to reach their target audience and achieve the industry average CTR of .08-.1%.

Solution

The advertiser identified several area competitors, and the Beasley team built geo-fences around each location to target visitors to these providers. The campaign also featured search retargeting at the keyword level, category contextual targeting, and mobile geo-optimization to maximize reach and performance. After launch, Beasley and our multivariate algorithms made mid-flight optimizations to improve campaign performance, including modifying and adding keywords, adjusting frequency caps, and blacklisting domains.

Over the three-month campaign, Beasley Media Group delivered a CTR of .28%, greatly exceeding the client’s initial goal of .08-.1%.